For most people, traveling on a plane is not a new thing. For some, it may already becomes a ‘habit’
terms like frequent flyer or jetsetter has becoming a common thing in our daily society thus making most of us to pay a very little attention towards the in-flight safety video that is always shown before take off.
so how can we create a highly interactive video that attracts around 6 million people to watch the video without stepping on a plane for only 12 days after the video has launched?
on October 2013, Virgin America launched it’s inflight safety video that is Directed by Hollywood director Jon M. Chu (Step Up 2, Step Up 3D). With a very catchy tunes, and dynamic choreography, this video has becoming a viral hit resulting over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!
looking at these numbers, i’m pretty sure it will give an impact to its Awareness & Brand Image. Genius ?
Behind the Scene
It is currently less than 2 weeks till Christmas!
During this time, brands usually comes up with their thematic “festive” designs & activities like TV Ads and Print Ads.
In making these designs, it is important to link the brand with the moment, thus allowing you to also deliver your communication message while also “celebrating” the moment with the viewer
Below are some of the christmas theme print ads that i found quite interesting
According to Volvo, This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering — a world first technology that makes the new Volvo FM easier to drive.
and all i can say is, both JCVD & the truck are epic
“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful.”
having this facts, combined with Dove’s Brand Positioning (i’m guessing it’s about natural and/or natural beauty),
Dove has come up with a social experiment idea that explores how women view their own beauty in contrast to what ohers see..
Considering that this is my first post in 2013, i can proudly say that i’m not a good blogger (lol)
Anyway, Do you ever believe in Santa ?
Cause this morning i came across this video showing a Canadian Airline called WestJet put on a remarkable, and heartwarming, stunt (which then i call it a ‘Top Class Marketing’).
Through this campaign, Each of their 250 passengers boarding flights out of the Toronto and Hamilton International Airports were treated to a very real visit from a virtual Santa Claus.
enjoy & mery Xmas!